Bachelor of Business Administration [BBA] (Digital Marketing)
Accepted entrance exams
Fees
Fees at Visvesvaraya Technological University for the Bachelor of Technology (B.Tech) in Computer Science and Engineering program vary depending on the entry mode. Students admitted through the Karnataka Common Entrance Test (KCET) pay approximately Rs. 42,866 per year. Those entering through COMEDK have fees around Rs. 2,60,000 per annum, while management quota fees can reach up to Rs. 10,00,000 annually. Tuition fees for the course range from Rs. 35,000 to Rs.
1,50,000 yearly, based on the category and quota. Hostel fees are generally similar for all students, estimated at Rs. 60,000 per year. Various scholarship programs like the State Scholarship Portal (SSP) and National Scholarship Portal (NSP) offer financial assistance, with scholarship amounts ranging from Rs. 18,000 to Rs. 70,000, depending on the student's category and eligibility. Additional costs include examination fees of approximately Rs. 3,000 per semester and other miscellaneous fees.
Financial waivers and installment payment options are available to help ease the financial burden.
About Bachelor of Business Administration [BBA] (Digital Marketing)
The BBA Digital Marketing (Online) at Visvesvaraya Technological University (VTU), Belagavi, is a three-year undergraduate programme offered through VTU Online, the university’s UGC-DEB recognised online learning platform. The curriculum covers digital marketing strategy, search engine optimisation, social media marketing, content marketing, e-commerce management, performance analytics, and brand communication, structured across six semesters with industry-relevant projects. VTU is a NAAC A++ accredited state government technical university; its online degrees carry the same academic standing as regular programmes and are accepted by employers and higher education institutions. No entrance exam is required; admission is merit-based on 10+2 performance, making the programme accessible to working professionals and career changers.
📋 Admission Status: Admissions to the BBA Digital Marketing (Online) at VTU for 2026-27 are accepted on a rolling basis through the VTU Online portal at onlinedegree.vtu.ac.in.
Key Points
- Fully online, UGC-DEB recognised BBA Digital Marketing from a NAAC A++ accredited government university.
- Covers digital marketing strategy, performance analytics, and brand management across six semesters.
- Total fees: INR 77,250 for the three-year programme (INR 25,750/year; 2024-25 norms).
- No entrance exam; admission based on 10+2 marks; working professionals encouraged to apply.
- Career paths: digital marketing executive, SEO analyst, social media manager, and allied roles.
VTU Belagavi BBA Digital Marketing (Online) Fees
| Component | Amount (INR) |
|---|---|
| Year 1 Fee | INR 25,750 |
| Year 2 Fee | INR 25,750 |
| Year 3 Fee | INR 25,750 |
| Total Fees (3 Years) | INR 77,250 |
- Total fee based on 2024-25 data; confirm latest at VTU Online.
- EMI and annual payment options available through VTU Online portal.
- Hostel charges not applicable for online programmes.
VTU Belagavi BBA Digital Marketing (Online) Admission 2026
Important Dates
| Event | Date |
|---|---|
| Applications Open (Tentative) | June to August 2026 |
| Application Deadline (Tentative) | August to September 2026 |
| Merit List (Tentative) | September 2026 |
| Programme Commencement (Tentative) | October 2026 |
- No entrance exam; merit-based selection on 10+2 percentage.
- Apply at onlinedegree.vtu.ac.in; rolling admissions accepted.
The dates mentioned above are tentative and subject to change.
Eligibility Criteria
- Candidates must have passed 10+2 (any stream) or an equivalent diploma from a recognised board. No minimum percentage cutoff is prescribed. Candidates from Science, Commerce, and Arts streams are equally eligible.
- Working professionals with a 10+2 qualification are encouraged to apply. No entrance exam is conducted; selection is based entirely on merit. Admission is open to both fresh 10+2 graduates and experienced professionals seeking upskilling.
Admission Process
- Visit onlinedegree.vtu.ac.in and register for a student account.
- Fill the online application form; upload 10+2 marksheets, passing certificate, and a government-issued photo ID.
- Await the merit list; candidates are ranked on 10+2 aggregate percentage.
- Pay the first-year fee to confirm admission; choose annual or EMI payment at checkout.
- Access the VTU Online learning management system to begin recorded lectures and coursework.
✓ Opt for this if
- Working professionals in Karnataka seeking a UGC-recognised marketing degree online
- Arts or commerce graduates wanting a cost-effective transition to digital roles
- Fee-sensitive students: total programme cost is under INR 80,000 for 3 years
- Candidates in tier-2/3 cities with no local BBA college offering Digital Marketing
- Entrepreneurs seeking structured digital marketing knowledge alongside their business
✗ Skip if
- Students who need campus placement support and industry networking events
- Those eligible for on-campus BBA seats via CET who prefer classroom learning
- Candidates seeking MBA-level salary benchmarks immediately after graduation
- Engineering graduates targeting roles that require a technical UG degree
- Students preferring synchronous, instructor-led daily lectures
VTU Belagavi BBA Digital Marketing (Online) Scholarships 2026
| Scholarship | Amount | Eligibility |
|---|---|---|
| Karnataka Post-Matric Scholarship | Variable | SC/ST students; apply at karepass.cgg.gov.in |
| NSP Post-Matric Scholarship | Variable | SC/ST/OBC/EWS students; apply at scholarships.gov.in |
- Verify eligibility at official scholarship portals before applying.
VTU Belagavi BBA Digital Marketing (Online) FAQs
Ques. What is the total fee for BBA Digital Marketing at VTU?
Ans. The total fee for BBA Digital Marketing (Online) at VTU is INR 77,250 for the three-year programme (INR 25,750 per year; 2024-25 norms). EMI options are available through the VTU Online portal. Verify the latest fee schedule at onlinedegree.vtu.ac.in before applying.
Ques. Is BBA Digital Marketing from VTU valid and recognised?
Ans. Yes. The BBA Digital Marketing from VTU Online is recognised by UGC-DEB and carries the same academic standing as a regular on-campus degree. VTU is a NAAC A++ accredited Karnataka state government university established in 1998. The degree is accepted by employers, central PSUs, and higher education institutions across India.
Ques. What is the eligibility for BBA Digital Marketing (Online) at VTU?
Ans. Candidates must have passed 10+2 in any stream (Science, Commerce, or Arts) from a recognised board. No minimum percentage cutoff is specified and no entrance exam is required. Working professionals are particularly encouraged to apply for this flexible online programme.
Ques. Can I pursue BBA Digital Marketing while working full-time?
Ans. Yes. The BBA Digital Marketing (Online) is fully online with no mandatory campus visits or fixed class hours. All lectures are recorded and available on demand through the VTU Online portal. Assignments and assessments are submitted online, making it compatible with full-time employment.
Ques. What career options are available after BBA Digital Marketing from VTU?
Ans. Graduates of BBA Digital Marketing from VTU can work as digital marketing executive, SEO analyst, social media manager, content strategist, e-commerce coordinator, and marketing analytics specialist. Demand for digital marketing professionals is growing across e-commerce, retail, IT services, media, and FMCG industries. The UGC-DEB recognised degree also qualifies graduates for MBA and postgraduate management programmes.
Ques. What subjects are taught in BBA Digital Marketing at VTU?
Ans. The BBA Digital Marketing curriculum at VTU covers digital marketing strategy, search engine optimisation, social media marketing, content marketing, e-commerce management, performance analytics, and brand communication. Students also undertake industry projects, case studies, and online workshops to develop practical skills. Elective modules in advanced analytics and social commerce are included in later semesters.