MICA Ahmedabad

Business education goes beyond spreadsheets and case studies. Here's what we've learned after decades of building marketing leaders: the best strategies come from minds that can think like poets and analyze like scientists. MICA's PGDM-C and PGDM programme create a different breed of leaders. We're talking about people who look at market data and see cultural shifts, who turn consumer insights into compelling narratives, who build businesses that people actually care about. Because at the end of the day, every spreadsheet tells a human story - and the leaders who understand that story are the ones who change industries.

The MICA PGDM: will be a world-class management program that prepares future leaders who have creative and entrepreneurial competencies in business, marketing, and analytics.

You can. Just know that PGDM emphasizes analytics more heavily, so Quantitative Abilities and Data Interpretation (QADI) cut-offs may be higher for PGDM candidates.

The PGDM program emphasizes business analytics and data-driven decision-making, preparing students for success in a data-centric environment. In contrast, PGDM-C focuses on creativity, communication, and media management, refining storytelling, digital communication, and creative leadership skills in an AI-driven world.In addition, PGDM will have an MI-Impact Immersive Project as a compulsory component.

A computer-based test assessing creativity, analytical ability, and written communication.

The MICAT paper is unique for each school. MICAT For School Of Management And School Of Applied Creativity Will Be Different.

For detailed information, please visit the Programmes at a Glance.

In a single MICAT attempt, candidates can apply to programmes from either the School of Management or the School of Applied Creativity — not both.