Fees
Fees at Alliance University for the Bachelor of Business Administration [BBA] (Hons.) program are structured annually with a tuition cost of Rs. 3,00,000. A common registration fee is applicable, amounting to Rs. 25,000. Additional fees include an alumni membership fee of Rs. 3,000, required only during the first year. The program offers scholarships based on entrance examinations and academic performance criteria, with scholarships available through various avenues such as the AUSAT Scholarship and others based on 10th and 12th-grade performance, as well as competitive exams like CAT and CUET.
Scholarship reductions can range from 15% to 50% depending on the criteria met. Hostel accommodations are offered at a rate between Rs. 84,000 and Rs. 96,000 per semester, inclusive of meals and laundry services. Students paying the annual fees early may receive a rebate. Overall, the financial commitment ensures opportunities for those meeting the merit criteria through available scholarships and rebates.
About Bachelor of Design [B.Des]
The Bachelor of Design (B.Des) in Visual Communication at Alliance University, Bengaluru, is a four-year full-time undergraduate programme offered by the Global Design School. Alliance University is a UGC-recognised Deemed University with NAAC Grade A+ accreditation (2024), located at Chandapura-Anekal Main Road, Bengaluru 562106. The programme covers graphic design, brand identity, typography, digital advertising, user experience design, motion graphics, packaging design, and a final-year capstone project. Admission is through AUSAT (Alliance University Scholastic Aptitude Test) followed by a personal interview and portfolio review.
📋 Admission Status: Alliance University B.Des (Visual Communication) admissions for 2026-27 are open through AUSAT. Applications are accepted at alliance.edu.in; shortlisted candidates appear for a personal interview and portfolio discussion.
Key Points
- Alliance B.Des (Visual Communication) is offered by the Global Design School of a NAAC A+ Deemed University in Bengaluru.
- Total programme fee: INR 26,25,000; INR 26,25,000 for the four-year programme (INR 6,50,000/year).
- Curriculum covers graphic design, brand identity, and related design disciplines across eight semesters.
- Admission is through AUSAT followed by a portfolio review and personal interview.
- Bengaluru’s design, technology, and media ecosystem offers strong industry exposure for graduates.
Alliance University Bengaluru B.Des (Visual Communication) Fees
| Component | Amount (INR) |
|---|---|
| Registration Fee (one-time) | INR 25,000 |
| Annual Fee (Year 1-4) | INR 6,50,000 |
| Total Fees (4 Years) | INR 26,25,000 |
- Hostel and transport charges are separate; verify at alliance.edu.in.
- Merit scholarships may partially offset tuition for qualifying students.
Alliance University Bengaluru B.Des (Visual Communication) Admission 2026
Important Dates
| Event | Date |
|---|---|
| AUSAT 2026 Registration | Open at alliance.edu.in |
| AUSAT 2026 Test Dates | Multiple windows; check alliance.edu.in |
| Portfolio Review and Interview | Post-AUSAT shortlisting; as scheduled |
| Offer Letters | Rolling admissions; issued after interview |
| Classes Commence | August 2026 |
| AUSAT Registration End | Open registration |
| AUSAT Exam Date | Multiple test windows |
| AUSAT Result | Results within weeks of test |
- AUSAT: register and book test slot at alliance.edu.in.
- NID/NIFT/UCEED scores may also be accepted; confirm with admissions.
- Portfolio of creative work reviewed at interview stage.
The dates mentioned above are tentative and subject to change.
Eligibility Criteria
- Candidates must have passed 10+2 or equivalent from a recognised board.
- A minimum aggregate of 50 percent marks at 10+2 level is required.
- A valid AUSAT score is required; portfolio and interview form part of selection.
- NID, NIFT, or UCEED qualified candidates may also apply directly.
Admission Process
- Register for AUSAT at alliance.edu.in and select a convenient test window.
- Appear in the AUSAT (45 MCQs, 1 hour); your score is released within a few weeks.
- Shortlisted candidates are invited for a portfolio review and personal interview at the Alliance Bengaluru campus.
- Receive an offer letter on successful selection; pay the initial admission fee to confirm the seat.
- Complete document verification and fee payment to finalise enrolment for the August 2026 session.
✓ Opt for this if
- Creative students targeting visual communication and brand design careers
- Want design degree with strong UI/UX and digital media curriculum
- Premium B.Des investment (INR 26.25L) for Bengaluru design ecosystem
- Seeking AUSAT plus portfolio admission route to a design degree
- Targeting advertising agencies, design studios, or tech product design roles
✗ Skip if
- Need NIFT or NID brand for luxury or fashion design sector
- Prefer specialised B.Des in Interior, Fashion, or Transportation Design
- Budget constraint below INR 20L for a design programme
- Want engineering-focused product design over communication design
Alliance University Bengaluru B.Des (Visual Communication) Scholarships 2026
| Scholarship | Amount | Eligibility |
|---|---|---|
| Alliance Merit Scholarship | Up to 100% tuition fee waiver | Based on AUSAT score and academic performance; apply via alliance.edu.in |
| AICTE Pragati Scholarship (Girls) | Up to INR 50,000/year | Female students in technical programmes; family income below INR 8,00,000/year |
| Central Sector Scholarship (NSP) | Up to INR 12,000/year | Merit-based; family income below INR 8,00,000; apply at scholarships.gov.in |
| Karnataka SC/ST Fee Reimbursement | Full tuition reimbursement | Karnataka-domicile SC/ST students; apply via karepass.cgg.gov.in |
- Alliance merit scholarships: based on AUSAT score; confirm at alliance.edu.in.
- AICTE Pragati and Saksham scholarships: apply via the AICTE portal.
- Central Sector Scholarship: apply at scholarships.gov.in before the deadline.
- 52 out of 70 under IIRF Design Ranking 2025.
Read more on Alliance University Bangalore Rankings here
Alliance University Bengaluru B.Des (Visual Communication) FAQs
Ques. What is the total fee for B.Des (Visual Communication) at Alliance University?
Ans. The total fee for B.Des (Visual Communication) at Alliance University is INR 26,25,000 for the four-year programme, comprising a one-time registration fee of INR 25,000 and an annual fee of INR 6,50,000 for four years. Hostel and other charges are separate. Verify at alliance.edu.in.
Ques. What is the eligibility for B.Des (Visual Communication) at Alliance University?
Ans. Candidates must have passed 10+2 or equivalent from a recognised board with a minimum of 50 percent aggregate marks. A valid AUSAT score is required; candidates with NID, NIFT, or UCEED scores may also apply. A portfolio review and personal interview form part of the selection.
Ques. How is admission to B.Des (Visual Communication) conducted at Alliance University?
Ans. Admission is through AUSAT (Alliance University Scholastic Aptitude Test), a 45-question MCQ test conducted online. Shortlisted candidates are called for a portfolio review and personal interview at the Alliance Bengaluru campus. Applications open at alliance.edu.in on a rolling basis.
Ques. What career options are available after B.Des (Visual Communication) from Alliance University?
Ans. Graduates can pursue careers as graphic designer, brand strategist, UI/UX designer, art director, creative director, advertising professional, and motion graphics designer. Design studios, advertising agencies, digital media, ott platforms, and brand consultancies in bengaluru provide strong placement pathways. Graduates may also pursue postgraduate design studies in India or abroad.
Ques. What scholarships are available for B.Des students at Alliance University?
Ans. Alliance University offers merit scholarships based on AUSAT performance, with waivers of up to 100 percent of tuition for high scorers. Karnataka-domicile SC/ST students may apply for full fee reimbursement via karepass.cgg.gov.in. Central Sector Scholarships are available at scholarships.gov.in for eligible students.
Ques. What is the duration of B.Des (Visual Communication) at Alliance University?
Ans. The B.Des (Visual Communication) at Alliance University is a four-year full-time programme spanning eight semesters. The final year includes a capstone project or industry internship, enabling graduates to build a professional portfolio before entering the industry.