Professional Certificate Course in Digital Marketing
Accepted entrance exams
Fees
Fees at Great Lakes Institute of Management for the Post Graduate Diploma in Management (PGDM) program are structured around a total of approximately Rs. 19,95,000, encompassing tuition, hostel, and mess fees. Hostel residency forms a mandatory part of the program, contributing around Rs. 6,00,000 to the total cost. Although no scholarships are offered specifically for the PGDM program, students have access to financial assistance through partner banks providing loans at competitive interest rates.
While scholarships are unavailable for this particular course, they are offered to participants of the one-year PGPM program. The institution's fee policies include an annual increase of approximately 10%, reflecting adjustment to market standards. Initial admission requires a seat-confirmation payment of Rs. 1,00,000, with the remainder spread across the program duration.
About Professional Certificate Course in Digital Marketing
The Professional Certificate Course in Digital Marketing at Great Lakes Institute of Management (GLIM), Chennai is a 4-month part-time blended programme offered through the institute’s ENCORE initiative by the Centre for Women’s Leadership. Open to women with a minimum of 2 years of work experience, the course delivers 150 hours of learning combining online sessions with monthly campus visits. Total programme fees are INR 2,00,000 plus applicable GST.
📋 Admission Status: Admissions expected to open September 2026 (Tentative).
Key Points
- Targets women on career break seeking returnship opportunities
- 150-hour blended curriculum combining online and monthly on-campus modules
- Graduates join the 12,000-plus Great Lakes Executive Alumni network
GLIM Chennai Digital Marketing Fees 2026
| Component | Amount (INR) |
|---|---|
| Programme Fee (4 Months) | INR 2,00,000 |
| Total Fees | INR 2,00,000 |
- 18% GST is applicable on the programme fee, making the total payable INR 2,36,000.
- Payment in 1 or 2 installments is available at the time of enrolment.
- Loan assistance is available through Bank of Baroda, HDFC Credila, Axis Bank, and SBI.
GLIM Chennai Digital Marketing Admission 2026
| Event | Date |
|---|---|
| Class Commencement | 2026 (Tentative) |
- Admission is on a first-come-first-served basis given limited seats per cohort.
- Specific cohort dates are announced on the official ENCORE programme page.
The dates mentioned above are tentative and subject to change.
Eligibility Criteria
- A recognised undergraduate degree in any discipline from an accredited institution
- Minimum 2 years of full-time work experience. Women on career breaks of 6 months to 8 years are especially encouraged
- Open to all women. Specifically designed to support women returning to the workforce or seeking a career transition
- No minimum percentage requirement or entrance exam score is specified
Admission Process
- Submit an online application form through the official ENCORE programme page at greatlakes.edu.in
- Pay the application fee of INR 500 at the time of submission
- Attend an interview as part of the shortlisting process for the incoming cohort
- Receive offer and confirm enrolment by paying the programme fee before the cohort start date
- Seats are limited and filled on a rolling basis. Early application is recommended
✓ Opt for this if
- You are a woman on a career break and want a structured return path
- You want a short, focused digital marketing credential from a reputed B-school
- You prefer part-time blended learning to balance personal and professional commitments
- You are looking to pivot into digital marketing from a non-marketing background
✗ Skip if
- You are a man or ineligible under the women-only admission criteria
- You want a full-time programme with formal campus placement support
- You need a degree-level qualification rather than a certificate credential
GLIM Chennai Digital Marketing Scholarships 2026
| Scholarship | Amount | Eligibility |
|---|---|---|
| ENCORE Scholarship | Up to 100% tuition fee waiver | Merit-cum-means based. For women on career break of 6 months to 8 years. Evaluated on academic merit and financial need |
- The ENCORE Scholarship targets women in returnship with demonstrated financial need.
- No separate scholarship application is needed. Evaluation occurs during the admission review.
According to an external review site Ranking 2025, GLIM Chennai ranks 46 out of 372 colleges in India for its Prof. Certificate Digital Marketing program.
- 17 out of 275 under India Today Management Ranking 2024.
- 37 out of 125 under NIRF Management Ranking 2025.
- 3 out of 200 under Outlook Management Ranking 2026.
- 11 out of 122 under IIRF Management Ranking 2025.
Read more on GLIM Chennai Rankings here
GLIM Chennai Digital Marketing FAQs
Ques. Who can apply for the Professional Certificate Course in Digital Marketing at GLIM Chennai?
Ans. The programme is open to all women with a recognised undergraduate degree and at least 2 years of work experience. It is specifically designed for women returning to the workforce after a career break of 6 months to 8 years, as well as working women seeking to upskill or pivot into digital marketing roles. No entrance exam score is required for admission.
Ques. What topics are covered in the Digital Marketing curriculum at GLIM Chennai?
Ans. The 4-month curriculum covers three main modules: functional technical skills in digital marketing tools and frameworks, business and management training, and career readiness support. Topics include SEO, paid media, social media marketing, analytics, content strategy, and digital campaign management. The programme emphasises real-world applications and practical tools rather than theoretical content alone.
Ques. What is the ENCORE Scholarship and how can one apply for it?
Ans. The ENCORE Scholarship offers up to 100% waiver of tuition fees on a merit-cum-means basis for women who have been on a career break for 6 months to 8 years. Eligibility is assessed on academic record, professional background, and financial need. No separate application is required as the evaluation is integrated into the admission review process for each cohort.
Ques. Does GLIM Chennai provide placement assistance for Digital Marketing certificate graduates?
Ans. Yes, GLIM Chennai provides career support as part of the ENCORE programme. This includes resume-building workshops, interview preparation, and facilitated interview opportunities with partner corporations. Companies that have engaged with the ENCORE programme include Accenture, TCS, Amazon, and PayPal. Graduates also gain access to the 12,000-plus Great Lakes Executive Alumni network for long-term career support.
Ques. What is the class schedule for the part-time Digital Marketing programme?
Ans. The Professional Certificate Course in Digital Marketing runs over 4 months in a blended format delivering 150 hours of learning. Classes are conducted mostly online through live-virtual sessions. One weekend each month requires physical presence at the GLIM Chennai campus in Mahabalipuram. This schedule is designed for working women or those on a career break who cannot attend full-time residential programmes.
Ques. Can women currently employed apply for the ENCORE Digital Marketing programme?
Ans. Yes, the programme is open to working women as well as women on a career break. The part-time blended format with mostly online classes and one campus weekend per month is specifically designed to accommodate professional and personal commitments. Working women looking to transition into digital marketing or enhance their existing skill set are encouraged to apply through the ENCORE programme page.