Bachelor of Business Administration [BBA] (Advertising & Branding)
About Bachelor of Business Administration [BBA] (Advertising & Branding)
The Bachelor of Business Administration (Advertising and Branding) at Rajagiri College of Social Sciences, Kochi, is a three-year undergraduate programme offered by the Department of Business Administration at the Kalamassery campus. Affiliated to Mahatma Gandhi University, Kottayam, the programme combines the core disciplines of BBA, including management, marketing, and organisational behaviour, with a focused specialisation in advertising strategy, brand management, consumer psychology, and digital media communications. Students gain both theoretical grounding and practical experience through industry projects, live briefs, and internships with advertising agencies and brand consultancies. The Department of Business Administration at Rajagiri RCSS has been recognised among the top BBA departments in India, with the college ranking 19th in India and first in Kerala for BBA in the Outlook Survey. Graduates of the programme are prepared for careers across advertising agencies, marketing departments, media houses, and brand management teams in India and abroad.
Applications for the 2026-27 batch are open at Rajagiri College of Social Sciences, Kochi, with admissions to the BBA programme based on Plus Two merit and classes commencing in August 2026.
Key Points
- Three-year BBA programme with a specialisation in advertising, branding, and consumer behaviour at a leading business school in Kerala.
- Total fees of ₹58,164 for the full three-year programme, among the most affordable private BBA options in Kochi.
- Curriculum blends core BBA subjects with advertising strategy, brand management, consumer psychology, and digital communications.
- Industry engagement through live projects, advertising campaigns, internships with agencies, and brand consultancy interactions.
- Affiliated to Mahatma Gandhi University; delivered at the Kalamassery campus with admission based on Plus Two merit.
Rajagiri RCSS BBA (Advertising and Branding) Fees
BBA (Advertising and Branding) Fee Structure
| Component | Amount (INR) |
|---|---|
| Tuition Fee (Year 1) | ₹18,000 |
| Tuition Fee (Year 2) | ₹18,000 |
| Tuition Fee (Year 3) | ₹18,000 |
| Admin and Special Fees (3 Years) | ₹4,164 |
| Total Fees (3 Years) | ₹58,164 |
- Tuition fee is ₹18,000 per year across all three years of the programme.
- Admin and special fees include affiliation, sports, welfare, union, and insurance charges; Year 1 special fees are higher due to initial registration.
- Total tuition and special fees for the three-year BBA programme at Rajagiri RCSS amount to ₹58,164 as per the official 2024-25 fee schedule.
Rajagiri RCSS BBA (Advertising and Branding) Admission 2026
Important Dates
| Event | Date |
|---|---|
| Application Form Release | February 2026 |
| Application Deadline | June 2026 |
| Rank List Publication | Within 20 days of deadline |
| Classes Commence | August 2026 |
Entrance Exam Dates
| Exam | Registration End | Exam Date | Result |
|---|---|---|---|
| Selection Basis | N/A | Merit (Plus Two marks) | N/A |
- Admission is purely merit-based; candidates are selected on the basis of marks obtained in the qualifying Plus Two or equivalent examination.
- Bonus marks are awarded for NCC, NSS, and Ex-servicemen quota applicants under MG University and Kerala Government guidelines.
- Applications are submitted through the Rajagiri online portal at fedena.rajagiri.edu with a single combined application fee of Rs 700.
- Rank lists are published within twenty days of the application deadline; selected candidates are notified by email with enrolment instructions.
The dates mentioned above are tentative and subject to change.
Eligibility Criteria
- Candidates must have passed the Plus Two or an equivalent examination recognised by Mahatma Gandhi University.
- No minimum percentage cut-off is specified for BBA; admission is purely on the basis of qualifying examination marks.
- Applicants completing Plus Two in March-May 2026 are eligible to apply provisionally.
Admission Process
- Register on the Rajagiri online admissions portal at fedena.rajagiri.edu and choose the BBA programme.
- Upload scanned copies of Class 10, Class 11, and Class 12 mark sheets along with photograph and signature.
- Pay the application fee of Rs 700 online to complete the submission.
- Await the merit rank list published within 20 days of the application deadline on the official website.
- Complete document verification and pay the first-semester fee at the Rajagiri RCSS campus in Kalamassery.
Rajagiri RCSS BBA (Advertising and Branding) Scholarships 2026
BBA (Advertising and Branding) Scholarships Available
| Scholarship | Amount | Eligibility |
|---|---|---|
| Diversity Scholarship | 25 percent tuition waiver | Based on academic achievement; 21 scholarships available per batch |
| Government Post Matric Scholarship | As per government norms | SC/ST students from Kerala; applied via National Scholarship Portal |
| SEBC/OEC Scholarship | As per government norms | Socially and Educationally Backward Classes / Other Eligible Communities in Kerala |
| Alumni Award | Merit-based financial aid | UG students with outstanding academic or co-curricular achievement |
- Government scholarships (Post Matric, SEBC, OBC) are processed through the National Scholarship Portal and the Kerala Social Welfare Department; students must apply separately.
- The Diversity Scholarship is awarded based on academic performance at the time of admission and renewed each year subject to CGPA criteria.
Rajagiri RCSS BBA (Advertising and Branding) FAQs
Ques. What is the duration and mode of the BBA (Advertising and Branding) at Rajagiri RCSS?
Ans. The BBA (Advertising and Branding) is a three-year (six-semester) full-time undergraduate programme delivered at the Rajagiri RCSS Kalamassery campus.
Ques. What is the total fee for the BBA (Advertising and Branding) programme?
Ans. The total fee for the three-year programme is ₹58,164, comprising tuition fees (₹18,000 per year) and admin and special fees, as per the official 2024-25 fee schedule.
Ques. What is the eligibility for BBA (Advertising and Branding) admission at Rajagiri?
Ans. Candidates must have passed Plus Two or an equivalent examination recognised by Mahatma Gandhi University; admission is merit-based on qualifying examination marks.
Ques. What careers can one pursue after the BBA (Advertising and Branding)?
Ans. Graduates can work as brand managers, advertising executives, digital marketing specialists, media planners, creative strategists, and marketing communications professionals.
Ques. How does the admission process work for the BBA programme?
Ans. Candidates apply through the Rajagiri online portal at fedena.rajagiri.edu, submit Plus Two mark sheets, and are selected on the basis of merit. Rank lists are published within 20 days of the application deadline.
Ques. Are scholarships available for BBA students at Rajagiri RCSS?
Ans. Yes, the Diversity Scholarship offers a 25 percent tuition waiver for eligible students. Government Post Matric and SEBC/OEC scholarships are also available through the National Scholarship Portal.