Fees
Fees at Rama University for the Bachelor of Ayurvedic Medicine and Surgery (BAMS) program include a tuition fee of approximately Rs. 236,000 to Rs. 246,000 annually. Hostel fees are about Rs. 110,000 per year, and a security deposit of Rs. 30,000 is required, which is refundable. Additionally, there is a registration fee of Rs.
10,000. During examinations, specific examination fees must be paid. The total cost for the entire BAMS course ranges from Rs. 17 to Rs. 18 lakh, inclusive of hostel charges. Scholarships are available, generally ranging from Rs. 50,000 to Rs. 70,000 annually, and may vary based on student categories.
About Bachelor of Business Administration [BBA] (Digital Marketing)
Rama University Kanpur offers BBA in Digital Marketing as a 3-year full-time programme through its Faculty of Commerce and Management at the Mandhana campus in Uttar Pradesh. Admission is through CUET-UG or RUET, and total tuition fees are INR 2,29,000 for the entire course. Graduates are trained in SEO, social media marketing, content strategy, and digital analytics, and pursue roles in e-commerce, advertising agencies, and marketing departments across industry sectors.
📋 Admission Status: Applications are currently open. Last date to apply is September 2026 (Tentative).
Rama University BBA Digital Marketing Fees 2026
| Component | Amount (INR) |
|---|---|
| Tuition Fee (Annual) | INR 76,333 |
| Hostel Charges (Annual, optional) | INR 1,10,000 |
| Total Tuition Fees (3 Years) | INR 2,29,000 |
- Hostel is optional and charges vary by room type selected at the time of enrolment.
- Students with 90% or above in Class 12 qualify for a 100% tuition waiver under the merit scheme.
- Early bird applicants enrolling between January and March receive an additional 5% tuition waiver.
Rama University BBA Digital Marketing Admission 2026
| Event | Date |
|---|---|
| CUET-UG Registration Last Date | Feb 26, 2026 |
| CUET-UG Exam | May 11 to May 31, 2026 |
| CUET-UG Result | Jun 14, 2026 (Tentative) |
| Rama University Application Last Date | September 2026 (Tentative) |
- RUET (Rama University Entrance Test) provides an alternative for students who did not appear for CUET-UG.
- Final selection involves counselling and a personal interview at the Faculty of Commerce and Management.
The dates mentioned above are tentative and subject to change.
Eligibility Criteria
- 10+2 from any stream with minimum 60% aggregate marks from a recognised board
- Valid CUET-UG or RUET score improves scholarship eligibility significantly
- No upper age restriction for BBA admission at Rama University
Admission Process
- Appear for CUET-UG or RUET and obtain a qualifying score
- Apply online through the Rama University admissions portal with entrance score
- Attend counselling and personal interview at the Faculty of Commerce and Management
- Receive admission offer with scholarship assessment based on Class 12 marks
- Submit required documents and complete fee payment to confirm the allocated seat
✓ Opt for this if
- Seeking a low-cost BBA with digital marketing focus at INR 2,29,000 total
- Interested in building a career in e-commerce, SEO, or performance marketing
- Planning to work in Kanpur or north Indian digital marketing and advertising sector
- Scored 60% or above in Class 12 from any stream and want a management degree
✗ Skip if
- Prefer BBA from a top-ranked NIRF management institution with CAT-based MBA feeder
- Need strong placement in metro digital agencies like Mumbai or Bengaluru
- Looking for dual degree or honours programme in business management
- Require brand-name recognition for corporate finance or consulting career paths
Rama University BBA Digital Marketing Scholarships 2026
| Scholarship | Amount | Eligibility |
|---|---|---|
| Merit Scholarship (Class 12: 60 to 89%) | 10% to 50% tuition waiver | Minimum 60% in Class 12 from any recognised board |
| Merit Scholarship (Class 12: 90 to 100%) | 100% tuition waiver | 90% or above in Class 12 board exams |
| CUET Percentile Scholarship | 25% to 100% tuition waiver | 85 percentile and above in CUET-UG |
| CAT/MAT/XAT Scholarship | Up to 100% tuition waiver | 91 percentile or above in CAT, MAT, or XAT |
| UP Government Scholarship | As per UP norms | UP domicile students meeting income criteria |
- Scholarship renewal requires 60% or above marks and 75% attendance each academic year.
- Scholarship amounts are assessed and applied automatically at the time of fee payment during admission.
Rama University BBA Digital Marketing FAQs
Ques. What entrance exam is required for BBA Digital Marketing at Rama University?
Ans. Rama University accepts CUET-UG scores and RUET (Rama University Entrance Test) for BBA Digital Marketing admission. CUET-UG 2026 registration closed February 26, 2026, with the exam held from May 11 to May 31, 2026. Students who did not appear for CUET-UG can apply through RUET. Final selection includes a personal interview, and a higher CUET percentile directly increases the scholarship received at admission.
Ques. What subjects are covered in the BBA Digital Marketing programme at Rama University?
Ans. The BBA Digital Marketing curriculum at Rama University covers core business management subjects such as marketing principles, financial management, and organisational behaviour, alongside digital-specific subjects including SEO and SEM, social media marketing, content creation and strategy, email marketing, web analytics, e-commerce management, and digital advertising. Students also work on live projects and internships in the digital marketing domain during the programme.
Ques. What career opportunities are available after BBA Digital Marketing from Rama University?
Ans. After BBA Digital Marketing, graduates can work as digital marketing executives, SEO analysts, social media managers, content strategists, performance marketing specialists, or e-commerce executives. Companies across retail, fintech, education, media, and consumer goods sectors hire digital marketing graduates actively. Many graduates also pursue MBA in Marketing or Digital Business to advance into brand management and marketing leadership roles.
Ques. Is BBA at Rama University eligible for an MBA after completion?
Ans. Yes, BBA graduates from Rama University are eligible to pursue MBA admission at any institution that accepts BBA as a qualifying degree. Many students from the BBA Digital Marketing programme appear for CAT, MAT, CMAT, or SNAP exams to join MBA programmes across India. Rama University also offers an MBA programme, providing a direct postgraduate pathway within the same campus for interested students.
Ques. What is the hostel and campus facility for BBA students at Rama University?
Ans. Rama University’s Mandhana campus provides separate hostel blocks for male and female students with AC and non-AC room options. Annual hostel charges including mess range from INR 1,10,000 to INR 2,00,000. BBA Digital Marketing students also benefit from shared campus facilities including digital labs, library, sports grounds, and a multi-faculty environment with engineering, medical, and nursing students on the same campus.