Bachelor of Arts [BA] (Multimedia and Mass Communication)
Accepted entrance exams
About Bachelor of Arts [BA] (Multimedia and Mass Communication)
BA Multimedia and Mass Communication at MMK College 2026-27
The Bachelor of Arts in Multimedia and Mass Communication (BAMMC) at Smt. Mithibai Motiram Kundnani College of Commerce and Economics, Bandra West, Mumbai is a 3-year University of Mumbai affiliated undergraduate programme. It covers journalism, advertising, digital media, film and television production, public relations, and photography, offering specialisations in Advertising and Journalism. MMK College, NAAC A Grade accredited, is centrally located in Bandra for access to Mumbai’s media industry.
📋 Admission Status: Applications closed. Academic session commenced 13 June 2026.
BAMMC Fees at MMK College 2026-27
| Component | Amount (INR) |
|---|---|
| Programme Fee (3 Years) | INR 1,10,000 |
| Total Fees | INR 1,10,000 |
- Total Fees covers the complete 3-year BAMMC programme at MMK College.
- Hostel and transport charges are billed separately by the college.
- Confirm the current fee schedule at mmk.edu.in before applying.
BAMMC Admission Process at MMK College 2026-27
| Event | Date |
|---|---|
| Online Application (College Portal) | May 6 to May 21, 2026 |
| First Merit List | May 26, 2026 |
| Second Merit List | May 30, 2026 |
| Academic Session Begins | June 13, 2026 |
- Admission is merit-based on 10+2 aggregate percentage with no entrance exam required.
- Apply on both the college portal (enrollonline.co.in) and the University of Mumbai enrolment portal.
- Verify merit list updates at mmk.edu.in during the admission period.
The dates mentioned above are tentative and subject to change.
Eligibility Criteria
- Candidates must have passed 10+2 or equivalent from a recognised board with a minimum of 45% aggregate marks (40% for reserved category students).
- No entrance examination is required for BAMMC admission at MMK College. Selection is purely on the basis of 10+2 academic percentage.
- Non-Maharashtra board students must obtain a Certificate of Eligibility from the University of Mumbai Registrar before final admission confirmation.
Admission Process
- Fill the online college admission form at enrollonline.co.in/Registration/Apply/MMK during the application window.
- Complete the University of Mumbai Pre-Admission Enrolment form at muugadmission.samarth.edu.in.
- Upload scanned copies of 10+2 marksheet, school leaving certificate, and passport photographs as required.
- Monitor the merit list published on the college website and admission portal.
- Attend document verification at the college within the stipulated dates of the merit list round.
- Pay the programme fee to confirm the BAMMC seat at MMK College.
✓ Opt for this if
- Mumbai aspirants targeting careers in advertising, journalism, or digital media
- Students who want a University of Mumbai media degree in Bandra with industry proximity
- Those seeking merit-based admission without any entrance examination requirement
- Candidates who prefer an affordable programme close to Mumbai’s media and entertainment hubs
✗ Skip if
- Aspirants targeting premier media institutes such as IIMC, Xavier Institute of Communications, or Symbiosis
- Students seeking dedicated broadcast or film production studios with professional equipment
- Those who prefer engineering, science, or pure commerce streams for career development
- Candidates needing a large residential campus with hostel outside central Mumbai
BAMMC Scholarships at MMK College 2026-27
| Scholarship | Amount | Eligibility |
|---|---|---|
| Central Sector Scheme of Scholarship | As per central norms | Students with family income up to INR 4.5 lakhs and top 20 percentile in board examinations |
| State Government Open Merit Scholarship | As per state norms | Merit-based for degree college students in Maharashtra |
| National Merit Scholarship | As per norms | Outstanding academic performance in HSC examinations |
| Government Post-Matric Scholarship | As per state norms | SC, ST, OBC, and SBC students from Maharashtra within income limits |
| EBC Scholarship (Economically Backward Classes) | As per state norms | Students from economically backward families as per Maharashtra government norms |
- Scholarships are applied through the National Scholarship Portal or the MMK College office.
- State scholarships require Maharashtra domicile and valid income certificates.
- Confirm current scholarship deadlines and eligibility with the college office before applying.
MMK College BAMMC FAQs
Ques. What is the duration and fee of BAMMC at MMK College, Mumbai?
Ans. The Bachelor of Arts in Multimedia and Mass Communication at Smt. MMK College, Bandra, Mumbai is a 3-year full-time programme affiliated to the University of Mumbai. The total programme fee is INR 1,10,000 for all three years. Hostel and transport are billed separately. Candidates should confirm the current fee at mmk.edu.in before applying, as fees may be revised annually as per university norms.
Ques. What specialisations are offered in BAMMC at MMK College?
Ans. BAMMC at MMK College offers two specialisation tracks in the later semesters: Advertising and Journalism. The Advertising track covers brand management, copywriting, digital advertising, media planning, and marketing research. The Journalism track covers print journalism, news writing, digital reporting, investigative journalism, and broadcast media. Both tracks include practical project work, field assignments, and exposure to Mumbai’s active media and advertising industry.
Ques. What is the eligibility and admission process for BAMMC at MMK College?
Ans. Candidates must have passed 10+2 or equivalent from a recognised board with a minimum of 45% aggregate marks (40% for reserved category). No entrance exam is required. Admission is merit-based. Candidates fill the online form on the college portal (enrollonline.co.in) and the University of Mumbai Pre-Admission Enrolment portal. Merit lists are published on the college website. Students attend document verification and pay fees to confirm the seat.
Ques. What subjects does the BAMMC curriculum cover?
Ans. The BAMMC curriculum at MMK College covers foundation and applied media subjects including communication theory, print journalism, broadcast journalism, digital media, photography, video production, film studies, public relations, advertising principles, media management, content writing, and social media strategy. The programme balances theory with hands-on practical work, equipping students with a range of skills needed for diverse roles across Mumbai’s journalism, advertising, and digital media sectors.
Ques. What career options are available after BAMMC from MMK College?
Ans. BAMMC graduates from MMK College, Bandra pursue careers in news channels, digital media platforms, advertising agencies, public relations firms, content production houses, corporate communication departments, photography, and social media management. Mumbai’s position as India’s media and entertainment capital provides strong internship and placement opportunities for BAMMC graduates. Higher studies such as MA in Mass Communication, MBA in Marketing, or specialised post-graduate diplomas in film, PR, or digital media are popular pathways.
Ques. How does BAMMC at MMK College differ from BMM at other Mumbai colleges?
Ans. BAMMC (Bachelor of Arts in Multimedia and Mass Communication) and BMM (Bachelor of Mass Media) are both 3-year University of Mumbai media programmes covering journalism, advertising, and mass communication, but they are offered under different faculties and may carry differences in curriculum emphasis and elective structure. BAMMC at MMK College includes multimedia and digital media components alongside traditional journalism and advertising. Both qualifications are well-regarded by Mumbai media employers. Check the programme prospectus for the exact subject structure and credit distribution before applying.